10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

Expanding upon one of his high-level foundational teachings, Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. As the world's leading coach for highly successful entrepreneurs, Sullivan emphasizes that 10X growth is exponentially easier than striving for 2X growth.

Many find this idea confusing at first, as imagining 10X growth leads them to believe they need to do 10X more work. However, being a 10X entrepreneur is not what most people think. 10X is not merely an outcome; it's a counterintuitive process you can apply whenever you seek exponential growth in your life and business.

To make 10X possible, focus on expanding what Dan defines as your four most important freedoms: time, money, relationships, and purpose. As your time becomes 10X more valuable, you will increasingly multiply your earnings in both amount and satisfaction. With money becoming a tool you can access more easily, you will connect with a growing number of freedom-motivated individuals.

As your professional and personal life fills with 10X more unique and collaborative relationships, you will discover that your most powerful purposes become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become and the meaning and impact you're having.

10X is fundamentally about quality versus quantity, and the quality of your freedoms determines the results you achieve.

Pages: 304

Publication Date: 09/05/2023