HBR's 10 Must Reads for Sales and Marketing Collection

5 Books - Non-Fiction - Paperback

Titles in This Set:

1. HBR's 10 Must Reads on Sales
2. HBR's 10 Must Reads on Negotiation
3. HBR's 10 Must Reads on Nonprofits and the Social Sectors
4. HBR's 10 Must Reads for CEOs
5. HBR's 10 Must Reads on Managing in a Downturn

Description:

HBR's 10 Must Reads on Sales

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create the conditions for sales success. This book will inspire you to:

• Understand your customers' buying center
• Integrate your sales and marketing operations
• Assess your business cycle and its impact on your sales force
• Transition away from solution sales
• Leverage the power of micromarkets
• Introduce tiebreaker selling and consensus selling
• Motivate your sales force properly

HBR's 10 Must Reads on Negotiation

If you read nothing else on how to negotiate successfully, read these 10 articles. This book will inspire you to:

• Control the negotiation before you enter the room
• Persuade others to do what you want—for their own reasons
• Manage emotions on both sides of the table
• Understand the rules of negotiating across cultures
• Set the stage for a healthy relationship long after the ink has dried
• Identify what you can live with and when to walk away

HBR's 10 Must Reads on Nonprofits and the Social Sectors

If you read nothing else on nonprofits and the social sectors, read these 10 articles. This book will inspire you to:

• Choose the right problem to solve
• Understand when the best practices of for-profits don't apply
• Assemble an engaged and goal-driven board of directors
• Make the most of for-profit initiatives and corporate partnerships
• Drive demand, scale up, and be ready to change course
• Learn from the success stories of the world's most respected nonprofit leaders

HBR's 10 Must Reads for CEOs

If you read nothing else on being an effective chief executive, read these 10 articles. This book will inspire you to:

• Navigate the changing global business environment
• Customize your company's strategy to the environment you're working in
• Attract, engage, and retain the best talent
• Anticipate and address legislative and regulatory issues
• Sharpen your awareness